One Color. One Cause.
One Heartbeat.
National Sudden Cardiac Arrest Awareness Month — October 2026
When we wear and display crimson, we’re not just showing support — we’re taking a stand to protect kids from a preventable tragedy.
OUR GOAL:
Protect young hearts by increasing awareness, prevention, and readiness to respond to sudden cardiac arrest in kids.
ABOUT CRIMSON FOR KIDS
Crimson for Kids is a national awareness campaign bringing families, schools, youth sports, and communities together to protect young hearts. The campaign uses a single unifying color, crimson, to raise awareness of sudden cardiac arrest in kids and drive action toward prevention, preparedness, and rapid response.
SAFE KIDS. PREPARED COMMUNITIES.
These pillars are the foundation of the campaign and the lens through which every activity, message, and resource is built.
AWARENESS
Raise awareness of sudden cardiac arrest in kids and the prevention strategies that save lives.
EDUCATION
Educate communities to recognize warning signs and understand the importance of early detection.
PREVENTION
Promote prevention through youth heart screenings that can help identify heart conditions associated with sudden cardiac arrest before an emergency occurs.
READINESS
Strengthen readiness so families and communities know how to respond with Call-Push-Shock, and schools and sports programs have a Cardiac Emergency Response Plan (CERP).
HOW TO GET INVOLVED
FAMILY
Parents and Caregivers
- Order and wear crimson gear throughout October.
- Display a Crimson for Kids garden flag.
- Learn the warning signs of sudden cardiac arrest.
- Learn Call-Push-Shock and know where AEDs are located where you live, work, learn, and play.
- Share your story, photos, or support using #CrimsonForKids.
SCHOOL STAFF
Admins, Nurses, and Teachers
- Hold a spirit day or game-day awareness event and wear or display crimson.
- Share the campaign toolkit and graphics with staff, and families.
- Host or promote a youth heart screening event
- Review or establish your Cardiac Emergency Response Plan (CERP).
ATHLETIC STAFF
Trainers and Coaches
- Hold a game-day awareness event and wear or and display crimson.
- Share the campaign toolkit and graphics with other coaching staff, and families.
- Review or establish your Cardiac Emergency Response Plan (CERP).
ORGANIZATIONS
Youth Sports Organizations, Businesses, and Employers
- Sponsor gear, a screening event, or a CPR/AED training.
- Encourage employees to wear crimson and share on social media.
PROFESSIONALS
Medical and Allied Health Professionals, Lawmakers, and Public Health Leaders
- Promote youth heart screenings in your clinic or practice.
- Share educational content with patients and families.
THE MEDIA
Media Professionals, and Influencers
- Feature the campaign in your newsletter, website, or coverage.
- Help request an official proclamation recognizing SCA Awareness Month.
DOWNLOAD THE TOOLKIT
This toolkit includes resources to help you get involved and join our mission to promote Awareness, Education, Prevention, and Readiness to protect kids from sudden cardiac arrest.
FOLLOW & SHARE
Follow Parent Heart Watch on social media throughout October and help amplify Crimson for Kids by sharing our posts with your family, friends, school, team, workplace, and community.
Use #CrimsonForKids when sharing your own stories, photos, and activities.
More Ways to Get Involved Coming Soon!
We’ll be adding contests and other fun ways to participate throughout Sudden Cardiac Arrest Awareness Month.
Check back for details!
SHOP CRIMSON FOR KIDS
CRIMSON GEAR - T-shirts, Sweatshirts, and Hats
CRIMSON FOR KIDS GARDEN FLAG
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